Irina Bechmann

is partner of mas. She combines management experience with extensive experience as advisor to the top management of leading international companies. Irina focuses on the development and implementation of organic growth strategies based on superior understanding of clients’ choice drivers and buying processes.

Before joining mas Irina was founding partner of WATC Consulting AG, where she worked for 7 years. With WATC (“What About the Customer”) she helped several major international companies in exploiting organic growth opportunities and improving their sales and marketing performance. The geography of her working experience ranges from Western and Eastern Europe, UK to Middle East.

Prior to WATC Irina was member of senior management at Credit Suisse for 5 years, where she was responsible for strategic planning and strategic marketing. Her area of responsibility included Private Banking, Retail Banking and insurance divisions of Credit Suisse Group. Irina started her career at St. Gallen Consulting Group (today Oliver Wyman) where she advised top management of leading European companies over 8 years. She holds a Ph.D. (Dr. oec.) in economics from the University of St. Gallen, a diploma in business mathematics from the Russian Business Academy G.V. Plekhanov, Moscow, and specialised in controlling and audit at the Philips-University Marburg/Lahn, Germany. Irina is Swiss and Russian citizen, she speaks German, English and Russian.